• 2020/8/7

Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing

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After spending over a decade in Asia as a top marketer first with Citibank and most recently as chief marketing and experience design officer with Hong Kong-based Insurer Manulife, Francesco Lagutaine has moved to the United States to M&T Bank in Buffalo. He will be the bank's senior vice president and chief marketing and communications officer and has relocated from Hong Kong to Buffalo for this job.

It is important for consumers to understand the medical insurance payout under these different medical circumstances and if their estimated coverage under the vhis Standard Plan would be sufficient for their stay and medical treatment in a private hospital.Lagutaine joins M&T with more than 20 years of global marketing and financial services expertise. In his last role with Manulife, where he featured on Campaign's inaugural power List, he was responsible for brand and marketing management, data analytics, customer experience design, digital and product marketing.

In his prior role with Citi, he was responsible for brand, marketing, analytics, customer experience and digital. Lagutaine spent the early years of his career in advertising agencies including Ogilvy & Mather, Goodby, Silverstein & partners, Saatchi & Saatchi and Lowe & partners. He earned a law degree from Univesità Statale degli Studi di Genova in Italy. Manulife has not announced his successor yet.

Soon after being appointed as the CMO for Manulife, Lagutaine had embarked on a sweeping re-branding exercise of the insurer, to give it a sharper digital edge and help it transition from a paper-based era. The new brand had been communicated with campaigns locally, from trams in Hong Kong, to conversations about adulting in Singapore and conversations around financial literacy in The philippines. This brand re-design was driven from Asia and applied to its global markets. As part of his remit at Manulife, Lagutaine was charged with expanding his team's focus to include positions in data, analytics and customer experience.

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