• 2018/2/4

中國如何改變購物的未來(王安琪)

引用本文加入書籤轉寄本文
零售專家王安琪說,中國是個巨大的創新實驗室。五億個中國消費者相當於美國、英國和德國人口的總和;而這麼一大群人用手機購物,意味著什麼呢?來了解更多這嶄新、特方便、超靈活和極社交的購物體驗。

影片:中國如何改變購物的未來

 

How China is changing the future of shopping (Angela Wang)

China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.

Angela Wang is a core member of The Boston Consulting Group’s retail sector in Greater China. Her projects have included helping a leading Chinese regional retailer develop an omnichannel strategy for its grocery and department store businesses and redesign its organization, processes, and KPIs. She worked with a regional Chinese multiformat retailer on a store portfolio strategy and a roadmap for expanding its department, mall and grocery chains. For the same client, she identified ways to achieve operational excellence and developed 5-year financial forecasts by category.

Wang also evaluated opportunities for a Chinese fashion and apparel retailer to grow in multiple categories, and she recommended a strategy to expand its key brands across a network of stores nationally.

Before joining BCG in 2010, Wang was a senior project manager at Monitor. She also interned at JPMorgan Chase.

0
0

複製引用網址

回應
共 0 筆

我要留言* 必填
鉅亨網【部落新世界Blog】 Email:
(建議填寫,版主回覆會用郵件通知您)
鉅亨網【部落新世界Blog】 記住我的個人資料:
鉅亨網【部落新世界Blog】 私密留言:僅提供會員使用,如欲使用私密留言請先 登入會員
鉅亨網【部落新世界Blog】 留言內容:【限制 1000 個字元】
鉅亨網【部落新世界Blog】 認證碼:

Paul
  • 暱    稱:Paul 
  • 部落分類:  
  • 我的好友們(14
  • 誰加我為好友(10
  • 我的收藏部落(1
  • 姓名:Paul**** 
  • 自我介紹:請各位先進多多指教! 

《MORE》

111216

本日人氣:42
累積人氣:429850